The Secret of Selling the Negro
Jul 04, 1954 · 21m
Director
Wayne A LangstonOverview
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Cast of The Secret of Selling the Negro
Crew of The Secret of Selling the Negro
About The Secret of Selling the Negro
What is The Secret of Selling the Negro about?
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the…
When was The Secret of Selling the Negro released?
The Secret of Selling the Negro was released on July 4, 1954.
How long is The Secret of Selling the Negro?
The Secret of Selling the Negro runs 21 minutes.
Who directed The Secret of Selling the Negro?
The Secret of Selling the Negro was directed by Wayne A Langston.
Who is in the cast of The Secret of Selling the Negro?
The cast of The Secret of Selling the Negro includes Robert Trout (Self - Host).