Behind the Screens, Hollywood Goes Hypercommercial
Jan 01, 2000 · 37m
Overview
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
Cast of Behind the Screens, Hollywood Goes Hypercommercial
Crew of Behind the Screens, Hollywood Goes Hypercommercial
About Behind the Screens, Hollywood Goes Hypercommercial
What is Behind the Screens, Hollywood Goes Hypercommercial about?
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with…
When was Behind the Screens, Hollywood Goes Hypercommercial released?
Behind the Screens, Hollywood Goes Hypercommercial was released on January 1, 2000.
How long is Behind the Screens, Hollywood Goes Hypercommercial?
Behind the Screens, Hollywood Goes Hypercommercial runs 37 minutes.
Who is in the cast of Behind the Screens, Hollywood Goes Hypercommercial?
The cast of Behind the Screens, Hollywood Goes Hypercommercial includes Jeremy Pikser (himself), Mark Crispin Miller (himself), Robert McChesney (himself) and Susan J. Douglas (herself).