Test Tube
Jan 01, 1979 · 28m
Director
General IdeaOverview
Produced by De Appel, Amsterdam, while General Idea was in residence there, Test Tube was conceived as a program for television. Presented under the brand "The Color Bar Lounge," a cocktail bar in the mythical 1984 Miss General Idea Pavilion, the program is a hybrid of popular television formats […] and infomercial. […] Advertisements for the bar are placed throughout the program; a loaded word choice, full of double-entendres and innuendo, betrays the influence of both Dadaism and consumerism. This collapse of popular and high culture is central to General Idea's agenda, as Felix Partz observes: "You know, the mass media are like a vast pharmaceutical complex developing new cultural elixirs of an unprecedented intoxication…but art remains a curious and elitist drink. Despite its unique flavor and heady cultural properties, it has never effectively been exploited."
Cast of Test Tube
Crew of Test Tube
About Test Tube
What is Test Tube about?
Produced by De Appel, Amsterdam, while General Idea was in residence there, Test Tube was conceived as a program for television. Presented under the brand "The Color Bar Lounge," a cocktail bar in the mythical 1984 Miss General Idea Pavilion, the program is a hybrid of popular television formats […] and infomercial. […] Advertisements for the bar are placed throughout the program; a loaded word…
When was Test Tube released?
Test Tube was released on January 1, 1979.
How long is Test Tube?
Test Tube runs 28 minutes.
Who directed Test Tube?
Test Tube was directed by General Idea.
Who is in the cast of Test Tube?
The cast of Test Tube includes AA Bronson (Himself), Felix Partz (Himself), Jorge Zontal (Himself), Marina Abramović and Titus Muizelaar.

