MIKE
Jan 01, 1987 · 4m
Director
Michael SmithOverview
Here, "another regular day" in the life of Mike reveals a world completely envisioned and experienced through the images and slogans of the media. Mike enacts his daily routine — waking, shaving, dressing — as if he were in one advertisement after another. His language is the empty jargon of ad copy, his possessions are visualized as consumer products, his environment has the aestheticized, air-brushed look of a lifestyle commercial. In a collapse of image and self, of simulation and reality, Mike's mundane everyday life becomes a seductive TV ad, devoid of content, in which the viewer is exhorted to "make the ordinary extraordinary."
Cast of MIKE
Crew of MIKE
About MIKE
What is MIKE about?
Here, "another regular day" in the life of Mike reveals a world completely envisioned and experienced through the images and slogans of the media. Mike enacts his daily routine — waking, shaving, dressing — as if he were in one advertisement after another. His language is the empty jargon of ad copy, his possessions are visualized as consumer products, his environment has the aestheticized…
When was MIKE released?
MIKE was released on January 1, 1987.
How long is MIKE?
MIKE runs 4 minutes.
Who directed MIKE?
MIKE was directed by Michael Smith.
Who is in the cast of MIKE?
The cast of MIKE includes Michael Smith.